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April 2018

Lead Generation vs. Demand Generation

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Most of sales and marketing personnel’s professional lives revolve around lead generation and demand generation. Often used interchangeably these two approaches of information exchange are co-dependent but not the same.…

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Challenges of Marketers

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Marketing – the function which founds the cornerstone of an effective outreach of an organisation, happens to be one of the most burdened, poorly funded, top heavy, pressured department of…

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